How UCLA volleyball player Zayna Meyer strengthened her social media presence

Zayna Meyer is a current UCLA volleyball athlete pursuing her master’s in education. Meyer recently graduated from Long Beach State with a degree in business marketing and has amassed a social media following of over 75,000 on Instagram and TikTok. Tips for Student-Athletes to Build Their Following from Scratch For athletes working to build a […]

Your Personal Brand Is Your Superpower: NIL Starts With Your Story

Brand development expert Vickie Saunders, CEO of The Athlete Brand Builder, shares insights on getting started with leveraging name, image, and likeness. Hi, I’m Vickie, and after more than a decade working with athletes around the world, there’s one thing I wish every student-athlete truly believed: your story matters: and it’s the foundation of your NIL […]

NIL Real Talk: Preparing for Life Outside of Sports with Brooke Frazier, Jenna Kirby & Mackenzie Sullivan

Three women’s collegiate athletes discuss building their personal brands and the opportunities in which NIL has helped their careers advance. In this episode of NIL Real Talk, Brooke Frazier, Jenna Kirby, and Mackenzie Sullivan sit down for a discussion on all things NIL (Name, Image, and Likeness) and the growth of women’s sports. Topics of […]