Star Power: Gators QB DJ Lagway’s NIL Game a Big Winner

Florida starting quarterback DJ Lagway is only a sophomore, but he’s still managed to become one of the biggest players in the NIL space. With deals from the likes of Jordan Brand, Gatorade, and Beats by Dre, Lagway has already earned his fair share of national recognition. However, the sophomore’s business impact is arguably even […]
Why Kerrianne McClay thinks student-athletes at midmajors can, and should, take advantage of NIL opportunities

Former Ball State field hockey player shows that NIL success comes down to effort, and proves her ‘cold calling’ strategy is the key to securing deals. Read full article >
Auburn gymnast Sophia Groth turned NIL into platform for purpose

Auburn’s Sophia Groth transformed her NIL opportunities into something bigger than brand deals. The All-American gymnast turned her adoption story into a foundation for service by leveraging NIL to partner with a mission-driven organization. She’s used her platform to give back in ways that really matter to her. Read full article >
How Darren Buchanan Jr. uses NIL and basketball to transform Washington D.C. community

George Washington University’s Darren Buchanan Jr. is using his NIL money to give back to his hometown — hosting free camps, school drives, and holiday events for kids in D.C. He’s showing what it really looks like to use your platform for good. Read full article >
DII women’s golfer Maddie Fleck building a future through NIL opportunities

Ashland golfer Maddie Fleck uses NIL to build more than just her brand — she’s laying the groundwork for a future in sports media, one post at a time. With a successful social media following, she is leveraging her opportunities for professional development, including acceptance into the NCAA x Meta NIL Empower Program. Read full […]
Sky’s the limit for Iowa diver Makayla Hughbanks

Iowa diver Makayla Hughbanks is building a brand that’s all her own — from diving and flying to sharing the behind-the-scenes moments that make it real. Read full article >