Three women’s collegiate athletes discuss building their personal brands and the opportunities in which NIL has helped their careers advance.
In this episode of NIL Real Talk, Brooke Frazier, Jenna Kirby, and Mackenzie Sullivan sit down for a discussion on all things NIL (Name, Image, and Likeness) and the growth of women’s sports. Topics of the conversation include:
[1:57 – 2:58] When they first explored NIL opportunities
[2:59 – 6:35] Resources and challenges for finding and accepting brand deals
[6:40 – 8:29] How to balance content creation with school and sports
[11:27 – 13:12] Who they turn to for help on how to use their platform
[13:13 – 15:06] Advice for athletes hoping to grow in the NIL space
Whether you’re an athlete, a fan, or just curious about the new era of college sports, this episode is packed with game-changing insights.
About the Guests
Brooke Frazier graduated from SMU in 2024 where she was an ACC All-Academic Team honoree on the volleyball team. Frazier has over 35k followers across Instagram and TikTok and has worked as a content creator at NCAA Championship events.
Jenna Kirby competed on the cross country and track & field teams for Ole Miss for the past three years. Kirby owns a lifestyle brand called Home of Breaking Bread and has over 10k followers on Instagram and YouTube.
Mackenzie Sullivan is competing in her final season as a sprinter at Coastal Carolina after graduating from Pitt this May. Sullivan hosts a podcast called Athlete to Athlete and has been an active YouTube content creator for over three years.
