What an Athlete Brand Really Is

Brand development expert Vickie Saunders, CEO of The Athlete Brand Builder, shares insights on getting started with leveraging name, image, and likeness. Your brand is more than a logo or a follower count — it’s your values, your story, and your identity. Learn what it truly means to build a personal brand as an athlete […]

Your Personal Brand Is Your Superpower: NIL Starts With Your Story

Brand development expert Vickie Saunders, CEO of The Athlete Brand Builder, shares insights on getting started with leveraging name, image, and likeness. Hi, I’m Vickie, and after more than a decade working with athletes around the world, there’s one thing I wish every student-athlete truly believed: your story matters: and it’s the foundation of your NIL […]

NIL Real Talk: Preparing for Life Outside of Sports with Brooke Frazier, Jenna Kirby & Mackenzie Sullivan

Three women’s collegiate athletes discuss building their personal brands and the opportunities in which NIL has helped their careers advance. In this episode of NIL Real Talk, Brooke Frazier, Jenna Kirby, and Mackenzie Sullivan sit down for a discussion on all things NIL (Name, Image, and Likeness) and the growth of women’s sports. Topics of […]

NIL Cheat Codes with Peyton St. George – Take Your Social Media Brand to the Next Level

Source: Teamworks Athletes Unlimited Pro Softball Player and Teamworks Product Success Manager Peyton St. George will show you how to combine your athletic performance and branding initiative to grow your following and maximize your platform as a student-athlete.

What Are The Steps To Building A Community?

Source: Teamworks Social media, at its core, is meant for human connection…

Personal Branding. Where Do I Even Start?

Source: Teamworks There are going to be a lot of people who are going to try to tell you what your brand is, but you are you…

How Do I Build My Profile?

Source: Teamworks It’s important to leave a strong first impression on social media.